Marks & Spencer parts company with AKQA

Marks & Spencer has ended its relationship with AKQA.

Marks & Spencer parts company with AKQA

Campaign understands that the digital activity that AKQA handled for M&S is likely to move to Rainey Kelly Campbell Roalfe/Y&R, the incumbent on the creative account.

AKQA’s work for the brand included the annual Christmas "pass the parcel" activity on Facebook, which allowed users to unwrap a package to win prizes including store vouchers and Percy Pigs.

The move follows changes to M&S’s leadership team. Steve Rowe, the executive director of general merchandise, will take over as the chief executive from Marc Bolland in April.

M&S reported group revenue of £10.3 billion last year. Group profit before tax totalled £600 million, a 3.4 per cent increase year on year.

A spokeswoman for M&S said: "I can confirm that we are no longer working with AKQA. There’s no further update at this stage."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).