Marks and Spencer's is launching a spring clothing campaign, with a 50-second TV ad by RKCR/Y&R, showcasing new product lines and the new "only at your M&S" slogan.
The ad is set to Michael Bublé's 'It Had Better be Tonight' and will run during primetime programming. It features the usual line-up of models – Dannii Minogue, VV Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros – in three new styles: nautical stripes; 50s-inspired pieces; and a wilder look.
The ad finishes with the line "only at your M&S", coined in November to shift the retailer's focus back to exclusive and innovative products. Media planning and buying is handled by Walker Media.