The "#FollowTheFairies" spot by Rainey Kelly Campbell Roalfe/Y&R received a third of the online votes, over 2,000 in total. The ad captured 33 per cent share of the votes across the two-week period.
Sainsbury’s "Christmas is for sharing" by Abbot Mead Vickers BBDO came second with over 1,600 votes and 27 per cent share of the total, while John Lewis’ "Monty the Penguin" by Adam & Eve/DDB trailed third with only 15 per cent of the votes.
Tesco’s "lights up" by Wieden & Kennedy had the fewest votes of any of the ads in the poll with only 12 votes and a 0.2 per cent share.
See full results below:
|Brand||Number of votes||Overall %|
|Marks and Spencer||2,044||33.89%|