Marlboro could quit formula one sponsorship in 2002

Marlboro may be forced to pull out of formula one sponsorship next year because of the burden of compensation claims from smokers and ex-smokers around the world.

Marlboro may be forced to pull out of formula one sponsorship next year because of the burden of compensation claims from smokers and ex-smokers around the world.

Philip Morris, the cigarette brand's owner, needs to free up most of the £45 million that the company ploughs into Ferrari every year.

Marlboro has sponsored the Ferrari racing team for 30 years with money that helps to pay Michael Schumacher's £20 million annual salary.

Geoffrey C Bible, the Philip Morris chief executive, told German magazine Focusi that the company would continue with only low-key sponsorships after 2002.

Under the EC clampdown on tobacco advertising, Philip Morris could continue to sponsor cars and drivers until 2006.





Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).