Marmite 'early Xmas' by Adam & Eve/DDB

To launch its limited-edition Gold Christmas jar, Marmite has released a poster themed along the lines of the brand's "love/hate" positioning. The copyline reads: "Early Christmas adverts. You either love them or hate them."

The festive poster first appeared on London's Oxford Street on a hot day in September.


Unilever, brand manager for Marmite
Chief creative officer
Executive creative director
Creative director
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Planner (creative agency)
Media agency
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