Marmite 'love and hate parties' by DDB UK

DDB UK is launching a new brand campaign for Marmite and has created two new political parties to go head-to-head in an election battle to determine if the UK is a nation of Marmite lovers or haters.

Rolling news coverage of the election campaign will run from the dedicated politics team at the Marmite News Network. The love party and hate party both have full manifesto and biographies of their party leaders on Facebook.