Marmite "Love it. Hate it. Just don't forget it" by Adam & Eve/DDB

The Unilever brand Marmite has unveiled its first TV ad for two years as part of a £2 million campaign. The 90-second spot, by Adam & Eve/DDB, spoofs animal rescue documentaries and features the Marmite Rescue Team, which rushes around the country rescuing neglected jars of Marmite from people’s cupboards. The ad will be supported by outdoor, digital, experiential, PR and social media activity. It was written and art directed by Nick Sheppard and Tom Webber, and directed by James Rouse through Outsider.

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