Marmite 'Ma'amite' by DDB UK

DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar.

The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen’s favourite corgi dogs.

The work changes "Marmite" to "Ma’amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen's Diamond Jubilee."

Credits

Account manager
Executive creative director
Copywriter
Art director
Business director
Planner
Illustrator
Retoucher
Media agency
Media planner
Exposure (media channel)

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