Marmite 'Paddington Bear' by DDB London

Directed by Oscar-winning director Daniel Graves, DDB London's new campaign for Marmite marks the first time in more than 20 years that Paddington has been seen in his original animated form.

The ad was created using the original stop frame animation technique and Paddington Bear himself was created from scratch.

The TV ad is supported by a radio ad that will run throughout October.


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