The conference, supported by Campaign and Marketing and held in association with the Royal Mail on 21 November, will feature some of the industry's top media thinkers and client practitioners.
Sessions will cover accountability, the tensions between creativity and commercial judgment and why the industry should be taking media-neutral planning seriously.
Speakers will include Philip Reddaway, the head of communications planning at Carat; Rory Sutherland, the executive creative director of OgilvyOne; Jon Wilkins, a founder of Naked; Derek Morris, the chief strategic officer at Publicis, and Jason Gonsalves of Michaelides & Bednash.
Speakers giving the client perspective will include Dean Shaw, the product manager of Volvo; Andrew Mann, British Gas' head of marketing communications, and Bart de Vos, the senior marketing communications manager at Philips Consumer Electronics.
The conference will be held at London's Langham Hilton hotel and further details are available from Haymarket Events on (020) 8267 4011 or via e-mail on email@example.com.