As British Summertime gets into full swing (sort of), AMV BBDO launches a new print campaign to promote Mars and Snickers ice cream.
The Mars and Snickers ice cream vans get the 'pimp-my-ride' treatment in this latest work, complete with hot girls and sleek exteriors.
The Mars ice cream van is transformed to reflect the smooth dark texture of the chocolate ice cream.
The van represents a huge Jaguar, with a beautiful girl leaning out of the hatch to serve a queue of waiting men.
The Snickers ice cream van, borrowing from the earlier ad series, starring 80s personality Mr T, takes the form of a giant tank. Again a beautiful girl mans the tank as a neverending line of men wait to be served.