Mars and Snickers reduce bar sizes but not prices

LONDON - Mars and Snickers have become the latest brands to shrink the size of their products, while keeping the price the same. The strategy is intended to help the brands absorb rising commodity costs.

Mars bar
Mars bar

The two chocolate bars have been reduced by 7.2% from 62.5g to 58g, while their prices remain at 37p for a Mars and 41p for a Snickers.

The brands follow other food brands, which have shrunk product sizes including Kraft Dairylea Triangles. A pack of eight triangles was reduced in size from 180g to 160g, but the price remained at 92p.

It is not just food brands that have introduced the measure, brands from Strongbow to Pampers have also reduced pack sizes without reducing the cost.


Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published