Mars and Snickers reduce bar sizes but not prices

LONDON - Mars and Snickers have become the latest brands to shrink the size of their products, while keeping the price the same. The strategy is intended to help the brands absorb rising commodity costs.

Mars bar
Mars bar

The two chocolate bars have been reduced by 7.2% from 62.5g to 58g, while their prices remain at 37p for a Mars and 41p for a Snickers.

The brands follow other food brands, which have shrunk product sizes including Kraft Dairylea Triangles. A pack of eight triangles was reduced in size from 180g to 160g, but the price remained at 92p.

It is not just food brands that have introduced the measure, brands from Strongbow to Pampers have also reduced pack sizes without reducing the cost.

 

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