Marston's sees agencies over Ashes sponsorship deal

Marston's, the official beer of the England and Wales Cricket Board, is talking to agencies about a brief to promote its sponsorship of the England cricket team during The Ashes in Australia.

Agency Insight will oversee the review and it is understood that a shortlist of three agencies will be selected to pitch for the brief.

The incumbent on the account is Trott Chick Smith.

The brand, which is owned by Wolverhampton & Dudley Breweries and is known for the premium brews Pedigree and Old Empire IPA, will support the England team during The Ashes in Australia and have a major presence at all the key home internationals as part of a three-year partnership.

To mark the sponsorship, drinkers, brewery and pub staff are being given the chance to win an all-expenses-paid trip to The Ashes in Australia. There will also be a number of promotional opportunities for the brewer to tap into, such as player appearances and signed merchandise.

Matthew Hoggard, the England bowler, has also stepped up to be the brand's official ambassador.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).