Martell's cognac packaging turns into a Google Cardboard headset

Cognac brand Martell has created packaging that transforms into a virtual reality (VR) headset to take fans on a journey from Cognac to Shanghai.

Marvel's packaging turns into a VR headset
Marvel's packaging turns into a VR headset

The packaging for the limited edition ‘La French Touch’ Martell cognac can be made into a Google Cardboard VR headset and when combined with rendering software WebGL it creates an immersive gaming experience.

Gamers can take control of a bird, the Martell logo, to bring the bird and the La French Touch house music genre from Cognac in France to Shanghai.

Players fly through a 3D environment of animations, passing a river and Paris at night, crossing mountains and an ocean, before arriving at a bar in Shanghai.

Points are scored by collecting along the way and players are encouraged to share their score on social channels.

The gameplay is accompanied by a soundtrack composed by French musician Danger.

Brand: Martell

Agency: AKQA

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More