Martin Skinner set for Euro comeback in TBWA’s new push

TBWA GGT Simons Palmer has revived Martin Skinner, the abrasive boss who hectors his staff about the Euro, for a series of new press and radio ads aimed at small and medium-sized enterprises.

TBWA GGT Simons Palmer has revived Martin Skinner, the abrasive

boss who hectors his staff about the Euro, for a series of new press and

radio ads aimed at small and medium-sized enterprises.



The latest phase of the campaign follows the introduction of the Euro in

11 European Union countries on January 1 1999 and acts as a reminder to

businesses that have not yet done anything about it. All three press ads

carry the line, ’It’s not too late to find out how the Euro affects your

business.’



One execution features a picture of Skinner at his desk and the words,

’Ignorance isn’t bliss. It’s bad business’, while another reads, ’I’m

giving you another chance, aren’t I nice?’



Andrew Barrington, the account director for the Euro at TBWA, said:

’Martin Skinner has been a very successful spokesman for the Euro and

now he’s back to remind British businesspeople that it’s not too late to

find out how the Euro could affect their business.’



The press ads broke this week in national and regional newspapers and in

a range of trade papers; the radio campaign breaks on 8 March. The ads

run for one month and will be followed by a new television campaign,

scheduled for this summer.



The campaign was written by Ben Walker and art directed by Matt

Gooden.



Media planning and buying are handled by MediaVest.



The original Euro preparation campaign ran last autumn and resulted in

375,000 requests for the Treasury factpack on the currency.



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