Martyn Rees, associate director at Mediapolis, is to leave the
agency to take up a position at Carat.
Rees, who will begin his new role in April, will work under client
services director Neil Jones. It is not known which accounts he will
Rees, who was appointed to the Mediapolis board in July 1998, oversees a
number of accounts at Mediapolis, including Air France, Orange and
Jones said Rees would be coming in as a client director with a brief to
carry out strategic planning.
There is speculation that Rees has been brought in to bolster Carat’s
Diageo planning team. The agency is hoping to scoop the Burger King
media planning account, which would complete Carat’s hold on the
multinational’s UK business. Carat already handles the buying for Burger
King and the planning and buying for all other Diageo brands in the
Carat tightened its grip on the pounds 60 million Diageo account in July
1999, when it scooped the pounds 35 million centralised planning
business from the food and beverages company.
At the time, Colin Mills, managing director of Carat, said of the win:
’We are very pleased with this further endorsement of our strategic
planning abilities and it leaves the agency with only one account
(Burger King) for which we don’t handle the media planning.’