Martyn Rees set to quit Mediapolis for Carat director role

Martyn Rees, associate director at Mediapolis, is to leave the agency to take up a position at Carat.

Martyn Rees, associate director at Mediapolis, is to leave the

agency to take up a position at Carat.

Rees, who will begin his new role in April, will work under client

services director Neil Jones. It is not known which accounts he will


Rees, who was appointed to the Mediapolis board in July 1998, oversees a

number of accounts at Mediapolis, including Air France, Orange and

Airbus Industrie.

Jones said Rees would be coming in as a client director with a brief to

carry out strategic planning.

There is speculation that Rees has been brought in to bolster Carat’s

Diageo planning team. The agency is hoping to scoop the Burger King

media planning account, which would complete Carat’s hold on the

multinational’s UK business. Carat already handles the buying for Burger

King and the planning and buying for all other Diageo brands in the


Carat tightened its grip on the pounds 60 million Diageo account in July

1999, when it scooped the pounds 35 million centralised planning

business from the food and beverages company.

At the time, Colin Mills, managing director of Carat, said of the win:

’We are very pleased with this further endorsement of our strategic

planning abilities and it leaves the agency with only one account

(Burger King) for which we don’t handle the media planning.’


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