Maryland "mugs" by VCCP

Burton's Biscuit Company has launched its first TV ad in three years for the cookie brand Maryland.

The £1.1 million TV campaign, created by VCCP, promotes Maryland's chocolate-chip cookies and introduces the brand’s new strapline: "Bring a little Maryland magic to your cuppa."

The ads were created by Mark Orbine, Jermaine Hillman and Paul Kocur, and directed by Geoffroy de Crecy. Media was planned and bought by Universal McCann. The production company was Friend.