Maserati seeks shop for SUV launch

Maserati, the luxury-car manufacturer, is on the hunt for a creative shop.

Maserati: has worked with agencies including Mcgarrybowen
Maserati: has worked with agencies including Mcgarrybowen

The Italian car marque has approached agencies with a brief to create a campaign to launch its new SUV, the Levante, which will go on sale later this year.

Maserati is running the pitch directly. The company, which has been owned by Fiat since 1993, is based in Modena, Italy. However, it is understood that the campaign will be run from the UK.

Maserati has worked with a number of creative agencies in the past. Between 2002 and 2009, it used WPP’s Brouillard until the agency was folded into Brand Union.

The company subsequently handled most of its advertising in-house until 2013, when it appointed Mcgarrybowen.

In 2014, Wieden & Kennedy Portland created a Super Bowl campaign for the Ghibli model, positioned as a more affordable car to compete with BMW and Mercedes. In the UK, Maxus is Maserati’s media agency.

Maserati did not respond to requests for comment.


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