ExposureUnited Kingdom and Europe
The Mastercard Christmas ad from McCann Erickson London captures the genuine emotion of real people reuniting with their loved ones at the arrivals gates at Heathrow and Gatwick airports.
In one case, the individuals featured hadn't seen each other for 20 years. The ad aims to show that, while Christmas is special for many reasons, spending it with loved ones is priceless. It ends with the line "there are some things money can't buy. For Christmas, there's Mastercard."