McCann Erickson London has created a new 40-second Uefa Champions League spot for MasterCard as part of the "Priceless" campaign. Illustrating the passion that the game seeds in young children across the globe, "crash, bang, wallop" features Luca, a young footballer with more love of the game than skill. Clearly his lack of natural control has already caused a few breakages around the town square, so when the ball falls to him again it's understandable that everyone dives for cover. This time however, when he shoots he catches the ball just right and it soars into the top corner completing his transformation from rascal to goal scorer. We are left with the end line "Finally being the hero - Priceless".