Mastercard extends broadcasting links with the Brit Awards

Mastercard has extended its sponsorship of the Brit Awards on ITV to include a preview show.

Mastercard has extended its sponsorship of the Brit Awards on ITV

to include a preview show.



The half-hour programme, Countdown to the Brits, will be broadcast on 28

February at 10.30pm.



It will include interviews with award nominees, conducted in the London

Eye.



Mastercard is investing in both on-air and off-air promotions, including

a sponsored radio campaign on Capital FM and a series of competitions in

the press.



The broadcast deal was negotiated by Andy Thompson at Carlton on behalf

of ITV, and Rita Broe, regional head of marketing at Mastercard.



The Brit Awards will be held on 3 March at Earl’s Court and will be

broadcast on ITV the following day. This year’s nominees include Travis

for the Mastercard best british album, Macy Gray for best international

newcomer and Fatboy Slim for best british video.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).