AgencyMacLaren McCann, Toronto
ExposureUnited Kingdom and Europe
MacLaren McCann Toronto has created two ads for MasterCard Canada.
The "timeline" spot chronicles the career of retired Canadian ice hockey player Bobby Orr via his injuries, with the tagline "Earning your place in history: priceless".
It ends with a voiceover saying: "For everything you need to compete there's MasterCard".
The second spot called "pep talk" focuses on the tense atmosphere in the locker room of a team of ice hockey players as they prepare for a game.