MasterCard reviews $200m media

MasterCard has launched a review of its estimated $200 million global media planning and buying account.

MasterCard: sister shop McCann Erickson handles advertising
MasterCard: sister shop McCann Erickson handles advertising

The company issued RFIs to agencies this week and will run the pitch from its head office in Purchase, New York.

UM has worked with MasterCard in various markets since the agency was founded in 1997. It won the US business in 2010 in a move that consolidated all of the company’s media into the shop.

Raja Rajamannar became the chief marketing officer in September. He replaced Alfredo Gangotena, who was in the role for three years.

UM declined to comment. MasterCard did not respond to requests for comment.

UM’s sister Interpublic agency McCann Erickson handles MasterCard’s global advertising.

The company spent $182 million in the top 12 markets in 2011, according to Recma.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published