Mastercard has launched an NFL-themed version of its "priceless" campaign, which shows Steelers, Buccaneers and Texan fans showing their passion for the team they support in their everyday jobs.
The campaign, created by McCann Erickson New York, features three poster executions, with each one showing a fan wearing the big foam hands popular at American football matches.
In the ad shown here, a surgeon is seen attempting to perform a delicate surgical procedure while wearing a giant purple foam hand on one hand in support of the Houston Texans. It features the strapline: "Being a full-time Texan fan: priceless".
The NFL season kicks off on September 6.