Matalan, the retailer, has launched its new brand campaign 'Feel Good Fashion'.
The TV ad, made by BBH, showcases Matalan’s spring collection using an everyday park scene with characters interacting with each other.
The film was directed by Scott Lyon through Outsider. The music, ‘Plage’ by Crystal Fighters, can be downloaded for free at www.Matalan.co.uk. Postproduction was by The Mill. The campaign includes a national print campaign, running from April, and a second TV ad to air in the summer.