Matalan has released its Christmas campaign by Bartle Bogle Hegarty. The activity will launch with a 60-second TV ad, which will be followed by a series of ten- and 20-second versions.
The spot shows a family coming together at Christmas time and enjoying typical festive ?activities. However, all the action takes place inside a snowglobe and viewers see the characters rising from the floor and floating through the air, as if the globe is being shaken.
The film was created by Andy Clough and Richard McGrann. It was shot in Prague by Steve Cope through Rattling Stick. The music, performed by Cinnamon Girl, is a recut of the 90s track Set You Free by N-Trance and will be available for download on Matalan.co.uk.