Matt Jagger becomes a partner at Upfront

Matt Jagger, the former creative partner and head of branded content at Naked Communications, has joined the content agency Upfront as a director and equity partner.

Upfront: Jagger, Davies and Stanford
Upfront: Jagger, Davies and Stanford

Jagger will work on growing the agency's branded entertainment, content and talent business. At Naked, he helped to develop the Foster's Funny comedy platform and will remain a consultant on the Foster's content business in his new role.

Upfront, which was launched in 1998 by the former BBC Radio 1 DJ Gary Davies and the music industry marketer Simon Stanford, has clients including Nestlé and Associated Newspapers.

Before joining Naked in 2007, Jagger held senior positions at record companies including Universal Music.

Jagger said: "The product and talent of an agency has never been more important, so it feels like the right time to join Upfront. It really walks the walk when it comes to entertainment, branded content and promotions."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published