Mattessons extends relationship with Saatchis

Kerry Foods has extended its relationship with Saatchi & Saatchi London by appointing Saatchi & Saatchi X, the shopper marketing agency, to work on Mattessons Fridge Raiders.

Mattessons: 'you must be Hank Marvin' campaign
Mattessons: 'you must be Hank Marvin' campaign

The agency will produce work for the latest Mattessons Fridge Raiders campaign featuring FRHANK, the robot co-created with YouTube gamer Ali A and his community of millions of gaming fans.

It will push the chicken snack product to teenagers, Mattessons' core market, as well as mothers, the primary shopper.

Saatchi & Saatchi X will work with Saatchi & Saatchi, the lead creative agency for Mattessons, as an integrated team.

James Brett, the head of shopper marketing for Kerry Foods, said: "Saatchi & Saatchi X ticked all the boxes - shopper insight, powerful creative and channel understanding.

"They challenged our thinking around how we influence mums as part of a campaign targeting teens, a brave thing to do in a pitch."

The campaign will launch next year and will run across direct and indirect channels, including on-pack promotional activity.

Rachelle Headland, the managing director at Saatchi & Saatchi X, said: "We can now take their brand ambition and bold consumer campaigns through to retail and direct to shopper channels seamlessly as an integrated team."

Saatchi & Saatchi won the estimated £5 million Mattessons account in January 2012.

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