Saatchi & Saatchi has created an ad for Mattessons centred around the strapline "for when you're Hank Marvin", the rhyming slang for starving.
The 40- and 60-second TV ads, which promote the Mattessons Fridge Raider processed meats product range, show hungry teenagers dressed as Hank Marvin, the guitarist from The Shadows.
The teens are depicted wearing his signature glasses, as well as wigs and carrying red Fender Stratocaster guitars as they return home from school.
The soundtrack to the ad is The Shadows’ iconic tune Apache. The spot was written by Matt Skolar and art directed by Eoghain Clarke. It was directed by Andy McLeod through Rattling Stick.