Matthew Hook rises to MD at Carat

Matthew Hook, the chief strategy officer at Carat, has been promoted to managing director.

Carat: Hook (l) and Hagen
Carat: Hook (l) and Hagen

Hook will take overall charge of the day-to-day running of the agency.

Before joining Carat as the chief strategy officer in 2012, Hook was a partner at its sister innovation shop Jumptank in New York and the chief strategy officer of Vizeum US. He has also worked at Vizeum UK as the head of strategy.

Carat has also promoted Dan Hagen, the head of planning, to chief strategy officer.

Hagen will take responsibility for the quality of Carat’s work and product. He will also oversee the planning, insight, data, direct and strategy teams.

Hagen joined Carat in 2011 from MPG Media Contacts (now Havas Media).

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published