Maurice Lévy recaps acquisitive year in eccentric style

Publicis Groupe chief executive Maurice Lévy has posted an eccentric video address to the world on YouTube that reviews a year in which his company acquired BBH and LBi and looks ahead to 2013.

Maurice Lévy: Publicis Groupe's chief executive
Maurice Lévy: Publicis Groupe's chief executive
The video, which has a number of hidden extras that can be accessed by double-clicknig the pause button, follows 2010's effort promoting the Publicis Groupe Twitter feed.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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