Maurice Saatchi in vow to retain M&C’s independent status

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Maurice Saatchi has vowed that the partners of M&C Saatchi will never sell a majority stake in the agency in a rare on-the-record interview, published in Campaign this week.

Maurice Saatchi has vowed that the partners of M&C Saatchi will

never sell a majority stake in the agency in a rare on-the-record

interview, published in Campaign this week.



The revelation comes on the back of rumours reported in the national

press this week that M&C Saatchi is planning to sell 49 per cent of the

company to a global advertising and marketing group.



Saatchi also responded to accusations of cronyism that are often

levelled against M&C Saatchi, the agency that last week won Campaign’s

agency of the year accolade.



Saatchi said: ’When (cronyism) is used to describe someone having the

good luck to be liked and trusted by serious people, it can only be a

good thing.’



Interview, p10.



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