Maxus promotes Jen Smith to global creative director

Maxus Global has appointed Jen Smith, UK head of strategy and planning, as its first global creative director.

Smith: former UK head of strategy
Smith: former UK head of strategy

Smith will continue to be based in London and will report to Nick Vale, Maxus’ worldwide head of planning, and Nick Baughan, chief executive of Maxus UK. She will split her time evenly between Maxus UK and Maxus Global.

In her new role, Smith will aim to deliver outstanding creative work for clients, as well as expand the UK creativity leadership programme to all Maxus employees worldwide.

This year, Smith developed the bespoke creativity training scheme, in which 10% of Maxus UK employees were tasked with improving creative problem-solving and becoming creative champions to drive their learning across the agency.

She was named one of Campaign’s top ten media planners in 2015 and was credited with helping to win the L’Oréal business a year earlier.

Smith joined Maxus in 2013 as head of planning. She previously spent eight years at PHD, latterly as strategy director on the Unilever global planning team, responsible for the foods portfolio.  

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published