Maxus wins £4m Arcadia account

Arcadia, the high-street retail group owned by Sir Philip Green, has awarded its £4 million media planning and buying account to the WPP agency Maxus after a final shoot-out against Total Media.

Topshop: part of Sir Philip Green's Arcadia group
Topshop: part of Sir Philip Green's Arcadia group

Arena Media and the7stars were also involved in the early stages of the process, which was handled by the consultant Rania Robinson.

The incumbent, Carat, declined to repitch. Carat worked on the Arcadia business for a number of years and added the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia in 2009.

The bulk of Arcadia's media spend is focused on BHS, which accounts for around £3.5 million, while Topshop and Topman spend around £600,000, according to figures from Nielsen.

In September last year, Arcadia awarded the BHS creative account to Cheethambell JWT. Grey London has also created fast-turnaround ads for Arcadia to support sales.

Maxus refused to comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published