When SC Johnson moved its global creative business out of Interpublic creative agency DraftFCB last Friday, it also called an end to its global media planning and buying relationship with Interpublic media agencies UM and Initiative.
It has appointed Maxus to handle media buying in all countries, and split planning between WPP and Omnicom along the same brand lines it had split the creative.
Maxus will handle media planning for its fellow WPP shop Ogilvy & Mather, which was awarded the creative for SC Johnson's home fragrance and home cleaning brands, including Pledge and Mr Muscle.
Omicom Media Group will handle media planning for Omnicom shop BBDO, which was awarded pest control and home storage brands, including Raid and Off.
UM has held the UK media account since 2004, when the two Interpublic agencies won a global pitch against incumbent ZenithOptimedia.