May Aerial awarded to BBH creative duo for Millionaire spot

An ITV radio ad, spoofing the antics of Major Charles Ingram and Tecwen Whittock on Who Wants to be a Millionaire?, has won the monthly Aerial Award for May.

The ad, created by Steve Robertson and Justin Moore at Bartle Bogle Hegarty, supported ITV's airing of the episode in which Ingram interpreted a series of coughs by Whittock to win £1 million.

The May Aerial Award, awarded in association with Campaign, was judged by Tiger Savage and Mark Goodwin of M&C Saatchi. Clemmow Hornby Inge and Eardrum were runners-up.

Rupert Jordan and Ewan Macmillan of CHI were runners-up for "cube root" for The Spectator, and Anthony Bryan, Martin Sims and Ralph Van Dijk of Eardrum were runners-up for their "Toyota Yaris Paris" ad for the Radio Advertising Bureau.

The winning ad was produced by Nicola Lane. Media was through Starcom Motive.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).