Maybelline 'catwalk to the sidewalk' by McCann London

Maybelline has unveiled a series of idents to support its sponsorship of season five of the TV show Gossip Girl, which begins on ITV this week.

The idents, developed by McCann London, consist of a succession of colourful vignettes comprising fast-moving visuals that aim to bring "the catwalk to the sidewalk". The work was written by Trusha Naidoo and art directed by Rob Brown. Post-production was through Chrome.