Mayhew Animal Home injects joy into lives of beleaguered workers

A bouncer getting aggro from a gang of youths trying to get into a club, a referee receiving abuse from some footballers after a match, and a market researcher being ignored while trying to quiz people on the street are the "unloved" in this film for The Mayhew Animal Home.

Mayhew Animal Home injects joy into lives of beleaguered workers
Mayhew Animal Home injects joy into lives of beleaguered workers

The 90-second clip effectively captures the unpleasantness and tension of each of the confrontations, but with an uplifting resolution as each of the antagonists returns home to be greeted affectionately by their canine companions. "Unconditional love," the strapline reads, "Adopt a dog".

The ad goes live today (6 March) on YouTube, and will air on TV from tomorow night during More 4's coverage of 'Crufts'.

Client: The Mayhew Animal Home

Agency: BBH

Creative, writer and director: Dominic Goldman, BBH creative director

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).