Maynards is launching a new £2 million multi-platform campaign by Fallon to promote Maynards Wine Gums.
The humourous campaign features Maynard the Moose who hypnotises people into chewing the wine gums.
The spot will appear online as well as on TV. An unbranded five-second teaser will be followed by two 30-second ads.
The campaign coincides with the launch of limited edition Maynards Fruit Duos on 19 July. The campaign is supported by outdoor, point of sale and digital activity.