MBA wins Guide Dogs brand-building brief

Guide Dogs, the UK charity for blind and partially sighted people, has appointed MBA to a new brand-building brief to broaden perceptions of its activities.

Guide Dogs: appoints MBA
Guide Dogs: appoints MBA

The integrated agency won the business after a pitch and will work on a campaign, expected to break in May or June, to build awareness of services such as MyGuides, which helps blind people with activities outside of their home.

The activity is expected to run across a range of channels and include a strong social media component.

Guide Dogs has not previously used an agency to focus on building awareness, instead concentrating on its tie-up with the Kimberly-Clark brand Andrex. Rapp has recently worked on fundraising activity for the charity, including its "Sponsor a Puppy" initiative.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published