MBS Media scoops pounds 2.5m contract to launch 21store.com

MBS Media has won a pounds 2.5 million contract to launch the online digital retailer 21store.com.

MBS Media has won a pounds 2.5 million contract to launch the

online digital retailer 21store.com.



The agency is targeting ’twentysomething city boys’ with plenty of spare

cash.



National papers like the Financial Times, Evening Standard and Metro are

included on the ad schedule, along with gadget magazines like T3.



There will also be a regional element, with the campaign extending to

Manchester, plus an online drive.



21store sells digital equipment such as palmtops, WAP-enabled mobile

phones and cameras. The creative ads feature the strapline, ’We know

digital.’



Claire Barnes is the account director while Laura Stewart, Jane Ollier

and Ian Robinson are handling planning and buying for the online

outfit.



21store was set up by Geoff Brady, formerly of Allied Carpets and

Kingfisher.



The company claims to offer digital equipment at lower prices than high

street shops.