MCAC 'Rhian touches herself' by JWT London

The glamour model Rhian Sugden is fronting an ad for Male Cancer Awareness Campaign.

Created by JWT London, the online ad shows the model feeling her body. She finds a pair of testicles in her knickers and checks them for signs of cancer.

The ad, hosted on YouTube and at, was written and art ?directed by Kevin Masters and Miles Bingham, and directed by Rankin at Rankin Film.