MCBD lands £17 million Moneysupermarket.com ad account

LONDON - Miles Calcraft Briginshaw Duffy has scooped the £17 million advertising account for Moneysupermarket.com following a final shoot-out against Fallon.

Moneysupermarket.com...MCBD wins ad account
Moneysupermarket.com...MCBD wins ad account

Adam & Eve, Bartle Bogle Hegarty and the incumbent, Doner Cardwell Hawkins, were all knocked out of the contest at an earlier stage.

MCBD will now take on all the above-the-line advertising for the price comparison website, and it is understood that the agency is planning a celebrity-fronted campaign.

It is not known who the spokesperson will be but the agency confirmed that the ads will no longer feature the Dragon's Den star Peter Jones, who fronts the company's current ad campaign.

The campaign, which sees Jones scooting around a virtual supermarket on the back of a supermarket trolley, was created by DCH, which has handled the business since 2006.

The appointment of a new advertising agency follows shortly after Moneysupermarket hired its new marketing director, David Osborne, who joined the company from easyJet just over four months ago.

The process was handled by the AAR.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).