MCBD picks up SodaStream relaunch task

LONDON - SodaStream, the DIY carbonated drinks brand, has appointed Miles Calcraft Briginshaw Duffy to handle its advertising account.

SodaStream: hands relaunch to MCBD
SodaStream: hands relaunch to MCBD

MCBD picked up the business following a pitch against undisclosed agencies, and will now be given the task of relaunching the product in the UK.

The activity will aim to communicate the product innovations to a new generation of Soda Stream users, and also encourage mothers, who may have used the original 80s machine as a child, to use the new and improved Soda Stream with their own families.

Soda Club, the owner of SodaStream, has attempted to re-launch the product in the UK on a number of occasions in recent years, but has as yet struggled to re-establish the brand in the UK market.

The most recent effort came in 2008 with a launch supported by an advertising campaign by Ware Anthony Rust.

Last year SodaStream launched a digital campaign that played on the brand's nostalgic credentials.

The work carried the strapline "get busy with the fizzy", which was first used by SodaStream in the 1980s.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More