MCC calls global digital ad review

Marylebone Cricket Club is seeking an agency to handle its global digital account as it looks to promote Lord's Cricket Ground as a venue.

Lord's: MCC wants to promote the famous cricket ground
Lord's: MCC wants to promote the famous cricket ground

The review is being handled by the intermediary Ingenuity and MCC's digital manager, Ian Treseder.

MCC wants an agency to promote Lord's on an international scale and increase support for the club's 500 matches, including overseas tours, which help to increase cricket's international appeal.

The digital review follows the appointment in 2010 of Amp London to handle MCC's advertising business. Amp launched a campaign centred around an England v Bangladesh Test match that aimed to engage the Bangladeshi community in East London. A "Roar Booth" was set up in Whitechapel, where fans could roar into a camera and purchase tickets, to support the Bangladesh national team.

In May, the MCC launched a printed guide informing people how to dress for matches.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More