McCain calls pitch for £20m creative brief

McCain Foods has launched a review of its £20 million UK advertising account, putting the incumbent, BMB, on alert.

McCain: BMB on alert
McCain: BMB on alert

The company will invite agencies to pitch through the London office of Roth Observatory International.

McCain denied that it had launched or was planning to launch a creative review when quizzed by Campaign three weeks ago.

In a statement on Wednesday, McCain said it was holding a review "in light of the changing nature of its needs from an agency partner".

BMB will repitch for the account, which it picked up in 2006. The agency’s founder Trevor Beattie was instrumental in TBWA winning the account in 2003 when he was its chairman and then won the business again after launching BMB.

McCain’s digital business, which was captured by TMW in May, is not affected.

Enquiries about the review should be directed to Lucinda Peniston-Baines, a managing partner at Roth Observatory.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published