McCain 'pride' by Beattie McGuinness Bungay

McCain is launching a TV ad focusing on building a deeper emotional connection with consumers and aiming to show that nobody understands British families quite like McCain.

The TV ad features individual family moments and concludes with framed pictures of McCain products proudly hanging on the wall in the home, just like family photos.  

The ad ends with the line "If it matters to families it matters to us". A new consumer website, launches on 14th to coincide with the new advertising campaign and encourages consumer engagement through games, interactive recipes and coupons.