McCann appoints global brand head

- McCann-Erickson Worldwide has appointed Marcio Moreira, its chief creative officer, to the newly-created position of director of global brands.

- McCann-Erickson Worldwide has appointed Marcio Moreira, its chief creative officer, to the newly-created position of director of global brands.

Moreira will focus on the brand building and development of McCanns' 28 global clients, which include General Motors and Unilever.

Moreira retains his title of chief creative officer but lets go of his role as regional director of McCann-Erickson Asia Pacific.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).