McCann Bristol wins Sea Life aquarium account for global TV brief

Sea Life has appointed McCann Bristol to create a global TV campaign in partnership with its Australian office, following a competitive pitch.

Sea Life: appoints McCann Bristol for global TV campaign
Sea Life: appoints McCann Bristol for global TV campaign

Sea Life, the global aquarium brand, is owned by Merlin Entertainments and currently operates 44 aquariums across 17 countries.

McCann Bristol has been appointed to create a global TV ad campaign to run across key markets, including the UK, Germany and Australia.

The agency said the campaign would aim to create a "sense of wonder and amazement", while seeking to educate consumers about the brand's work to conserve the world’s oceans.

McCann Bristol will work closely with the McCann Sydney office to create the campaign. Sydney Aquarium is currently undergoing a rebrand to become Sea Life Sydney, and the campaign will serve as supporting activity in the attraction's relaunch.

The aquarium is undergoing a $6.5m (£4.3m) redevelopment and will boast 650 different species, 14 new features and the world's largest collection of sharks and rays.

Sarah Taylor, global head of marketing, Sea Life, said: "McCann Bristol's creative ideas for the TV campaign really captured the excitement and wonder of Sea Life, and it was clear that they had thoroughly researched our offering – not only in the UK, but globally too. 

"The insights that the company can provide us with on a global scale are just what we need to successfully roll out the TV campaign into different markets in the coming months, and in turn, attract visitors."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).