McCann and Dialog share HP Euro briefs

McCann Erickson and Publicis Dialog have emerged as the European winners in the ongoing $2 billion HP global creative review.

McCann Erickson London has picked up the EMEA advertising account for HP's Personal Services Group. The business, estimated to be worth $60 million, was previously held by Publicis Groupe and run out of its London office. The appointment will see McCann's European network localise advertising created by Goodby Silverstein & Partners in San Francisco.

Publicis Dialog has won the marketing services, including direct marketing, digital and customer relationship marketing, for HP's Imaging and Printing Group. Publicis already handles the above-the-line duties for the division.

The global review will see the technology company move away from its previously centralised marketing approach to one based on its three business units: imaging and printing; personal services; and technical solutions.

Questions hang over Goodby Silverstein's position as the lead creative agency on the Imaging and Printing business, and a source close to the account suggests HP is likely to drop its "invent" strapline.

McCann, Publicis Groupe and HP declined to comment.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).